Omaha community builders & entrepreneurs, Willie and Yolanda Barney,

176th Face on Barroom Floor on Thursday, Dec. 14

By Tom O’Connor, Omaha Press Club Communications
Faces Drawing by Jeff Koterba

Willie and Yolanda Barney wear many different hats while striving for one key goal – to help make Omaha a stronger, safer and more vibrant community.

The Barneys work out of the heart of North Omaha, where they have worked with many others to spearhead a variety of entrepreneurial initiatives aimed at such things as reviving Black businesses, providing employment opportunities for youth, enhancing career advancement and leadership skills, helping the community build wealth, and even reducing gun violence.

For their many contributions to Omaha, the Barneys were recognized by the Omaha Press Club on Thursday, Dec. 14, as the 176th Face on the Barroom Floor.

The ‘Faces’ honors newsmakers and leaders who have made an impact in the community and are recognized regionally and nationally for their work.  Over the years, civic leaders, business executives, athletes, media personalities, entertainers, philanthropists and others have been recognized.

“The Barneys are special people,” said Roger Humphries, chair of the Face on the Barroom Floor Committee. “They have truly made a difference in our community. The magnitude of their efforts is almost mind-boggling. They have a relentless devotion to making Omaha better, and their many endeavors have positively impacted the entire spectrum of our society.”

Douglas County Treasurer John Ewing, who along with his wife, Viv, was the 165th Face in 2021, praised the Barneys for “their commitment to faith and how they live it out through their community service.” He added, “Willie and Yolanda are passionate about making Omaha the great city we want it to be. Their goal is to do it in neighborhood by neighborhood in every zip code.”

The Barney’s were roasted by Jonathan Chapman, Vice-President of Collaboratives for the Empowerment Network; John Ewing, Douglas County Treasurer and Viv Ewing CEO of Children’s Square; and Candice Price, Co-owner of Home Team Auto.  Over 130 friends, co-workers, civic leaders and community partners joined in the celebration.

The Barneys, who have been married for 25 years, came to Omaha in 2000. They each have a strong media background.

Born in Hollandale, Mississippi, and living near Arcola, Mississippi, along Highway 438, Willie has more than 30 years of business experience. He worked for Lee Enterprises in Davenport, Iowa, for 10 years rising to senior level positions in strategic planning, marketing and communications before joining the Omaha World-Herald in 2000.

Yolanda, a native of Tacoma, Washington, has 29 years of media and publishing experience. She held key positions in advertising, sales and new product development with the Kansas City Star, Dallas Morning News, Atlanta Journal-Constitution and Quad City Times.

Willie is a graduate of St. Ambrose University in Davenport with a double major in economics and business administration. He also has received advanced training through the Summer Leadership Institute for Community Development at Harvard University and through the Executive Leadership and Management Training Program at the Northwestern University Media Center in Chicago.

Yolanda earned her college degree in mass communication from the University of Missouri-Kansas City.

Working together as a team the Barneys launched a number of businesses and organizations.  Willie is probably best known in Omaha for his work with the Empowerment Network:

• The Empowerment Network, a 501(c)(3) nonprofit, is a community-based collaborative including hundreds of leaders and organizations and thousands of residents. Launched by Willie with the support of Yolanda and other leaders in 2007, the network seeks to improve the economic condition and quality of life for African-Americans, North Omaha residents and citizens of Omaha.

It has been recognized as one of four model communities in the nation by the Obama Foundation, and the U.S. Department of Justice honored the network with its National Community Service Award for its work in helping to reduce gun violence by nearly 70 percent. It has garnered national media attention from among others ABC News, CNN and The Washington Post.

Some of the network’s most well-known collaboratives are:

• Step-Up Omaha!, a youth employment and entrepreneurship program which has connected 8,000 youth and young adults to career exploration, jobs and internships.
• Omaha 360, a violence intervention and prevention collaborative;
• Cradle to Career, an education collaborative;
• African-American Leadership Conference and Rebuilding the Village Conference;
• Christmas in the Village and other cultural events at 24^th and Lake; and
• North Omaha Village Plan/Transformation Plan.

With a dynamic team, board and dedicated partners, Willie leads the Empowerment Network, a nonprofit that is all about collaboration, he said.

On the business side, the Barneys are strong believers in entrepreneurship and have launched a number of enterprises in Omaha:

• WDB Resultants, launched in 2003, a national consulting firm founded by Willie Barney and co-owned by Yolanda, who serves as vice president. The company specializes in strategic planning, communications, research, facilitation, and community-building through its work with clients in the small business, corporate, nonprofit, and faith-based sectors across the country.A sought-after public speaker and thought leader, Willie Barney is a strategist, facilitator and catalyst with a proven track record of working effectively with partners to get things done and accomplish strategic visions.
• SMB Enterprises, also launched in 2003, is a company that provides positive events, media and entertainment in the greater Omaha area. One of the primary products of SMB is Revive Omaha, a print/online magazine focused on family lifestyle and empowerment for African-Americans. It was founded by the Barneys in 2008. The magazine highlights the positive work and outcomes of community leaders, businesses, students and families through a number of special editions, including the North Omaha Community Guide, Black Business Guide, and the student-focused Salute to Excellence. Yolanda is responsible for the publishing and print division of the company, producing local and national custom publishing products. She also oversees the online magazine.
• Revive Black Business Network, which was established by the Barneys 10 years ago through Revive Omaha. Through monthly luncheons and summits, the network has brought together more than 350 Black business owners and entrepreneurs for networking, business exchange, capacity-building, expositions and expansion.
• In 2019, the Barneys expanded SMB with the launching of the Revive Center Omaha. A center which provides a platform for chefs, cooks, creatives and entrepreneurs to introduce their products and services to the community.
• Carver Legacy Center, a Black-owned financial institution created in 2020 by the Barneys in partnership with Martin and Lynnell Williams with the support of John and Wende Kotouc to help build Black wealth and create strong economies in the North Omaha communities. It is located at 24th and Lake streets.

Yolanda and Willie have received numerous awards. Yolanda was recognized for her efforts including the Mildred D. Brown Torch Bearer Award as well as the National Coalition of Black Women Economic Empowerment Award. Willie was recognized by Creighton University, University of Nebraska Omaha, and the Department of Justice. In 2020, the National Education Association presented Willie Barney and the Empowerment Network with the Martin Luther King, Jr. Memorial Award.

The Barneys have a son, Nehemiah, 22, who is studying film at the University of Nebraska-Lincoln, and a daughter, Priscilla, who is a junior at Omaha Central High School. In the family’s spirit of entrepreneurism, both children also have launched their own small business enterprises.

Active in their faith, the Barneys serve as associate ministers at Launch Church International.