The streets were once again full of smiling, laughing and dancing children, families and community members celebrating the holiday spirit at 24th and Lake.
After making the decision to convert the event into a drive thru in 2020, Christmas in the Village returned to the streets of 24th and Lake in a big way.
“Though last year turned out to be an excellent event and much needed escape from the pandemic with over 1,000 cars driving through, it was amazing to see children and families return to 24th and Lake to enjoy themselves and celebrate the season at Christmas in the Village,” said Willie Barney, CEO and founder of the Empowerment Network.
“It’s hard to believe it’s been 11 years since we launched the event and inspiring to see how much it has grown and the impact that it has made.”
Christmas in the Village is presented by the Empowerment Network and OEDC in partnership with dozens of organizations and businesses. Major sponsors include American National Bank, Douglas County Visitors Fund, North Omaha Turnback Tax Committee, Nebraska Arts Council, KETV, Revive and main stage sponsor, Veridian Credit Union.
It started as a vision from Barney. He presented the idea for the event to Vicki Quaites-Ferris, Stacy Henry, Deb Bunting, Michael Maroney and the OEDC team. They jumped on board and the first event was planned in just four weeks back in 2011.
Over 70 businesses, organizations, artists and ministries worked together to make the event possible this year.
“Christmas in the Village is a great example of what is possible when we collaborate and each business and organization does their part,” said Barney. “We have been able to create a high quality and well attended event with the help of so many partners. It has also served as a catalyst to show what’s possible here in this historic district.”
The day started with volunteers and businesses working together to place inflatable balloons and characters up and down 24th Street. Business owners swept sidewalks. Volunteers raked leaves. Tents and games were set up early in the morning.
By 10 am, children and families started arriving to receive free gifts from the toy giveaway arranged by 4 Urban and sponsored by UNO.
By 10:30, teams had put Street barricades in place and the event officially started at noon with the Bryant Center’s Condor Drum Corp leading Mr and Mrs Claus down N 24th Street in a horse drawn carriage.
“It was a beautiful sight,” said Vicki Quaites-Ferris, Director of Operations for the Empowerment Network and event manager.
“The streets were lined with families who were excited to see the drum team, elves, and of course, Santa and Mrs. Claus.”
That was just the beginning of a day full of interactive and fun activities. Some have called it a “Winter Wonderland.” People come from all over the region and some as far away as St Louis, Kansas City and Minneapolis rave about the event.
Visitors were treated to free carriage rides sponsored by the Network.
There were face painters in the Fair Deal and families could receive discounts and specials from the local businesses. One of the businesses, Still Poppin, was also celebrating five years in business.
At OEDC, children could wave to Mrs. Claus, receive a free goodie bag and play interactive games.
Tasty food was available on both ends of the event. Smoking Guns and A Taste of New Orleans food trucks were on the street and the Revive Center served customers throughout the day. Between the trucks and Revive those in attendance had a wide range of options.
Some new businesses experienced Christmas in the Village for the very first time. Ital Vital Living which opened this past summer selling smoothies and juices in the former location of the Cooler, hosted a Selfie photo booth and sold their delicious products.
“We had a great turnout and response throughout the day,” said Imani Murry. “24th and Lake is a beautiful place to celebrate the holidays and it was so awesome to see so many kids and families here. We’ve had some great events this fall and this was the largest.”
Just to the North, the Union returned as a participant with a balloon artist, interactive children’s activities and the highly popular Raku pottery.
The largest crowds always gather in Dreamland Park for an awesome holiday concert featuring some of Omaha’s top gospel and jazz artists, including Millicent Crawford, Kathy Tyree, The Arvies, Eric and Doriette Jordan, Chad Stoner and Big Wade.
Pear Tree Performing Arts wasn’t able to perform in 2020 but returned once again to deliver inspiring dance routines in front of a packed audience. The Sacred Heart children’s choir also joined in for the first time and thoroughly enjoyed the event.
Another crowd favorite is the live nativity scene complete with a camel, donkey and other animals. The Empowerment Network partners with Mt. Moriah and Scatter Joy Acres on the attraction that draws great reactions from kids.
There was plenty of hot apple cider and cookies provided by Styles of Evolution.
“We doubled up this year on cider and cookies and we ran out midway through the event there were so many people,” said Don McPherson, owner of Styles.
Kids and families enjoyed all their holiday favorites including hot chocolate, cookies, popcorn, cotton candy and other snacks available from different locations.
The Omaha Police Department handed out candy canes and stickers. The Black Police Officers Association has been involved every year as a sponsor and handing out toys and candy bags in partnership with Revive and Santa. The Omaha Fire Department provided an interactive experience that kids seemed to thoroughly enjoy.
Bridge Church joined in for the first time with some excellent and engaging activities outside on Lake Street.
The Great Plains Black History Museum presented a Tuskegee Airmen exhibit and handed out free candy.
The Omaha Star provided a children’s activity book and sold subscriptions.
Families stopped by the Carver Legacy Center and received some swag and information from the Carver team and American National Bank. American National Bank is a platinum sponsor and has supported Christmas in the Village every year since it started.
One of the other major impacts with Christmas in the Village is the support for local small businesses. Many of them reported record sales during the five hour event.
“We truly appreciate the support from our community” said Valerie Bradford, owner of Divine Nspirations.
“An event like this can do wonders for a small business. We did very well and it’s such a positive experience for families.”
Further to the South, LeFlores New Look Fashions, Get N Go Foods and other businesses also participate and see the economic impact of Christmas in the Village.
Because of the pandemic, precautions were implemented to keep attendees safe. Most activities were held outside and masks were required when guests ventured inside buildings. Hand sanitizer was distributed and available at every location.
Although the group would much rather have had Santa interact directly with the kids all day, he was primarily waving through a window from a specially made office on 24th Street. It still created some awesome moments and memories.
“We want to thank all of our partners, sponsors and volunteers,” said Quaites-Ferris. “This wouldn’t be possible without them.”
Another major bonus was the nearly 300 residents that received their vaccinations through a partnership between the IMA, Mocha Docs, Douglas County Health Department, Mt. Moriah and the Empowerment Network.
“We worked with the county and they brought all three vaccinations and the booster as we requested,” said Pastor Portia Cavitt, president of the Interdenominational Ministerial Alliance and Senior Pastor of Clair Memorial Church.
“I was out talking with the people and encouraging them to come get vaccinated right there on the spot. There was a tremendous response. We want the County to do more of this. Meet the people where they are.”
That was music to the ears of the organizers.
“The Village is a now a place where you can play, eat, shop, sing, worship, enjoy family, get healthy and have a great time throughout the year, not only during the holidays,” said Barney.
“When we created Christmas in the Village 11 years ago, part of the vision was to bring people back to 24th and Lake and to serve as a catalyst for holistic revitalization.”
“The momentum is building. We’ve come a long way, but even greater things are just ahead. 2022 will be the best ever.”
2021 Photo Gallery
Thousands attend 12th Annual Christmas in the Village at 24th and Lake
The sun made it better, but it was cold!
With weather making it feel as low as 0 degrees in the morning, thousands still made their way to historic 24th and Lake in North Omaha for the Empowerment Network’s 12th annual Christmas in the Village.
“When we started the event 12 years ago, we wanted to create a cultural community celebration and holiday tradition for kids and families that they look forward to every year,” said Willie Barney, CEO of the Empowerment Network. “The fact that thousands would come out in this weather and enjoy themselves with smiles, hugs and laughter shows us we are accomplishing that goal.”
Christmas in the Village at 24th and Lake is presented by the Empowerment Network and Omaha Economic Development Corporation. Major sponsors include: American National Bank, Mutual of Omaha, Douglas County Visitors Improvement Fund, Nebraska Arts Council, North Omaha Turnback Tax and Veridian Credit Union. Media sponsors include KETV and Revive! Omaha Magazine.
Braving the cold, kids were lined up to see and take a picture with Santa inside the Revive Center and Lake Point building.
Heaters stood next to the area where families could board the free carriage in front of OEDC.
Parents and community members packed Dreamland Park to watch the Burke High Drill Team, Pear Tree Performing Arts and the Hope Community Choir.
Throughout the day visitors could hear the beautiful sounds of Omaha’s top artists and musicians in the background as they walked through the district celebrating the holiday.
“It was a wonderful time,” said Vicki Quaites-Ferris, Vice President of Community Development and Operations for the Empowerment Network, and event manager. “So many families having a great time and enjoying all of the activities put on by our partners. Absolutely wonderful.”
The event started with the Bulldogs Drill team marching down 24th Street in front a horse drawn carriage holding Santa and Mrs Claus. Guests lined the street and followed along as families and cartoon characters followed next in the carriages.
“The Drill team did an amazing job,” said Quaites-Ferris. “They were excellent and brought great energy to kick off the day.”
From there kids, families and community members had dozens and dozens of options of where to go.
Face painting, Raku pottery, balloons, snacks, arts and crafts, letters to Santa, live nativity animals, free family photos, snack bags, hot cider, cookies, and hot chocolate all free for families.
The Omaha Police Department and Fire Department were both on hand. OPD handed out candy canes and stickers. The Fire Department had many youth excitedly sitting in the fire engine.
One of the most popular stops was the Black Votes Matter Toy Give Away sponsored by UNO Athletics.
“We gave out over 1,200 toys in less than an hour,” said Preston Love, Jr, Founder of Black Votes Matter and 4 Urban. “This is our third year for the partnership and it feels great to help families, many of which couldn’t afford to purchase toys for the kids even though some are working two and three jobs.”
Kids and parents could be seen walking throughout the district with large boxes and bags with gifts, toys, snacks, gloves, hats and other goodies.
Excitement was in the air as children caught a glimpse of Santa for the first time or had the opportunity to see and touch a donkey, camel and other animals.
The Fair Deal Village provided delicious snacks, cookies, goodie bags and included face painting.
Another popular spot was the Big Tent on the Northwest Corner of 24th and Lake. The Empowerment Network hosted the Holiday Boutique with over 20 small black businesses and entrepreneurs.
“It was our first time during the 12 years that we had the heated tent for the Boutique and it took some adjustments with the weather,” said Aisha Conner, Village Empowerment Center Manager and coordinator of the Boutique.
“But, our vendors did very well. Many of them selling out of merchandise or close to it.”
Local businesses like Styles of Evolution, Ital Vital Living and Fair Deal Marketplace attracted hundreds of visitors.
Styles of Evolution recently celebrated 18 years and a grand opening as they moved back into their restored, renovated and expanded spaced. Owners Don and Yvonne McPherson once again sponsored a free drawing to win a 40” big screen television.
“One of our main goals when we started was to connect families to small businesses for the holidays,” said Barney. “This is awesome to see over 70 businesses, entrepreneurs, artists, contractors, media companies and musicians generating income and recycling dollars in the community.”
Ital Vital Living always has a creative display and activity at their location for community festivals. For this year, they featured “Whoville” complete with the Grinch and some tasty smoothies and snacks.
The Elks gave out toys and provided food for kids. Next door, the Carver Legacy Center gave out reindeer antlers, pop its and other items for kids.
Arts and cultural venues also attracted some large crowds.
The Union for Contemporary Art featured an exhibit and housed the Empowerment Network community partners showcase that highlight their services and hosted interactive activities for kids.
NorthEnd TeleServices, a first-time partner, gave out stocking stuffers and hosted a Make a Wish Tree.
The Great Plains Black History Museum presented three exhibits and hosted a balloon artists.
“We want to thank all of the community partners that worked with us to put on the event,” said Quaites-Ferris. “We have families that have attended every year and a lot of new families this year as well.”
“Many of them said they had no idea all of these buildings, stores and venues were here. They look forward to coming back even beyond Christmas in the Village which is exactly what we wanted to see happen.”
Photo Credits: Surreal Media Labs
Initial Photo Gallery: Christmas in the Village at 24th and Lake 2022
60+ Black Businesses and Entrepreneurs supported through Christmas in the Village
One of the direct and measurable outcomes from Christmas in the Village at 24th and Lake is the involvement and engagement of black businesses, artists and creatives.
Between the businesses located in the district and the vendors, food trucks, artists, musicians, contractors and service providers that take part, over 60 Black businesses generate income by being part of Christmas in the Village.
“It’s a great example of keeping money circulating in the community,” said Willie Barney, president of the Empowerment Network and owner of several businesses with his wife, Yolanda.
Many businesses have reported in the past that the event represents their highest day of sales for the year.
The sales were not as high this year, but even with the cold weather, thousands were in attendance at the 12th Annual Christmas in the Village at 24th and Lake. History shows that many of the visitors will come back once they realize the stores and businesses are in the community.
The Empowerment Network’s Holiday Boutique was held in a heated Big Tent on the northeast corner of 24th and Lake. It housed 20 businesses in a new setting that presented some challenges with the weather but served the need when the normal venue was not available.
“Most of the businesses did well and some sold out or nearly sold out of their merchandise,” said Aisha Conner, manager of the Village Empowerment Center and coordinator of the Boutique.
Styles of Evolution, Ital Vital Living, Revive Center, Omaha Star, Carver Legacy Center, 95.7 The Boss Radio Station and others located in the Village also benefit by creating awareness of their products and services and generating sales.
“We had a really great day of sales,” said Imani Murray, co-owner of Ital Vital Living. “We had over 400 come to our store.”
Eight additional businesses are located at the Fair Deal Marketplace. The innovative small business center made of shipping containers is now full including three new businesses that are currently undergoing grand openings.
Locally owned food trucks including SoCo Cafe, Boiling Claws, Haven Express Omaha and Smokin’ Guns served up wings, BBQ, seafood, soul foods and other tasty dishes.
“We had a good day,” said Devaute Nunn, co-owner of Haven Express. “We really appreciate the Empowerment Network creating this opportunity for us.”
Creatives, artists, musicians and sound engineers also benefit from Christmas in the Village through the Holiday Concert in Dreamland Park.
This year included another impressive line-up with the following artists: Big Wade and musicians, Gus McNair, The Arvies, Jarron Taylor, Millicent Crawford, Kathy Tyree and Eric and Doriette Jordan.
The artists receive honorariums for their dedication of time and using their gifts to provide beautiful holiday music for the event.
“The Holiday Concert has always been a major part of the event,” said Barney. “Not only is there amazing music, singing and dancing, we want to provide this platform for the artists and make sure they are compensated for their time and using their gifts.”
Dozens of other contractors, entrepreneurs and businesses ranging from photography, videography, branding, security, marketing, design, print media, radio and other industries are paid for their services as part of the event.
While the primary focus is bringing kids and families together for a cultural celebration and holiday tradition, creating opportunities for businesses to generate income, create jobs and recycle money in the community are also important goals.
Comments from some of the Holiday Boutique Vendors:
Owner, It’s Not a Game Apparel
One of the best and most successful events I have attended in a while. I will definitely will be there next year. Thanks for the opportunity.
Owner of Kreative Ways
The event gave a great opportunity for my business to be highlighted and show the community that Kreative Ways exist. Everyone that came to the table loved it and I ran out of business card. Gave out 250 to people.
I was able to connect with all customers, first time customers that patronized me four years ago when I started and also met new ones that loved my products.
Owner of Yass Beautiful
The Holiday Boutique was amazing. This is a great way to get exposure for my local business. I was so grateful to be there because I didn’t know how to get myself out there for the community to know about my business. I want to thank you so much for doing this for the community.
Owner of Moss Lady
I feel it was great exposure…All and all it was definitely worth it.
Eric and Tawanna Black travel from Minneapolis to enjoy Christmas in the Village at 24th & Lake
“It was such a blessing,” said Tawanna Black, founder of the nationally recognized Center for Economic Inclusion based in the Twin Cities.
She and her husband, Eric, drove over six hours with their children, Traviata and Christian, to take part in the Empowerment Network’s 12th Annual Christmas in the Village at 24th and Lake in North Omaha.
“We have been wanting to come down the last few years, but it hadn’t worked out,” said Tawanna.
“Watching the videos and seeing all of the promotional materials on social media, we just knew it was something we wanted our kids to experience. There’s nothing like this in the Twin Cities.”
The family came early and stayed nearly the whole day as there were so many activities and they wanted to see them all.
“We loved, laughed, smiled, hugged and literally shopped til we dropped,” said Black.
“We rode the carriage ride, took family photos, shopped with the vendors, visited the live animals, walked through the exhibits, took pictures with Santa and sang and danced in Dreamland Park. We got it all in.”
Traviata and Christian also shared their perspectives about that event.
Christian shared his excitement:
Going to Christmas in the Village was so fun. Seeing everyone so happy made me happy.
Riding the horse and carriage was my dream. It was so good. The choirs sang very well. And there were so many places to shop!
Traviata added these comments:
Christmas in the Village was amazing. It was exciting to see my parents loved by so many and excited to see people they used to work with.
I loved seeing Santa and so many other kids who were excited to get a photo with Santa and I couldn’t believe that there were live animals there and that we could touch a donkey, camel, and goat.
I also loved being able to see a lot of people I could relate to, everyone was so happy to see other Black people and seeing them smile made me smile.
“Hearing those comments is so encouraging and makes everything we do worth it,” said Vicki Quaites-Ferris, Vice President of Community Development and Operations at the Empowerment Network and event manager for Christmas in the Village.
Eric and Tawanna once called Omaha home.
Tawanna is well known for her leadership and economic development work with Destination Midtown and was one of the first diversity and inclusion directors in the city working with Cox Communications.
After relocating to Minneapolis 12 years ago, she has led the Northside Funders Group, a collaborative of 12 foundations and then stepped out in faith to create and launch the Center for Economic Inclusion.
The mission of the Center for Economic Inclusion is closing racial employment, income, and wealth gaps, and building racially inclusive and equitable regional economies.
Eric worked for two decades serving in a number of global business Development and integrated marketing leadership capacities and rising to the level of executive with Cargill.
He has now ventured into the non-profit industry as an executive director for Minnesota Diversified Industries (MDI). MDI is a Minnesota manufacturer and nonprofit social enterprise with the mission to provide employment opportunities and services for people with disabilities.
“One of things I love about Omaha is the way people collaborate,” said Eric. “To see nearly 100 organizations, businesses and ministries work together to make something like this happen is inspiring.”
Both Eric and Tawanna are committed to equity, economic advancement and elevating the culture. They see events like Christmas in the Village as essential and vitally important.
“It is incredibly meaningful to have Tawanna, Eric, Traviata and Christian make the six hour trip to Omaha to join us for Christmas in the Village,” said Willie Barney, CEO and founder of the Empowerment Network.
“Hearing their heartfelt comments and the impact of the event on them and their children is inspiring and opens our eyes to even greater possibilities.”
“Thousands of kids and families attend each year and it is beginning to draw from a larger region. It reinforces the original vision we had for creating this event. 24th and Lake is the hub that can bring people from all over the country to celebrate our culture through music, food, arts, entertainment and business.”
“This is such an amazing cultural experience. Absolutely phenomenal,” said Tawanna. “Willie and Yolanda Barney, Vicki Quaites-Ferris and all of the partners who help make this happen have created a masterpiece.”