Thousands attend 11th Annual Christmas in the Village at 24th & Lake
The streets were once again full of smiling, laughing and dancing children, families and community members celebrating the holiday spirit at 24th and Lake.
After making the decision to convert the event into a drive thru in 2020, Christmas in the Village returned to the streets of 24th and Lake in a big way.
“Though last year turned out to be an excellent event and much needed escape from the pandemic with over 1,000 cars driving through, it was amazing to see children and families return to 24th and Lake to enjoy themselves and celebrate the season at Christmas in the Village,” said Willie Barney, CEO and founder of the Empowerment Network.
“It’s hard to believe it’s been 11 years since we launched the event and inspiring to see how much it has grown and the impact that it has made.”
Christmas in the Village is presented by the Empowerment Network and OEDC in partnership with dozens of organizations and businesses. Major sponsors include American National Bank, Douglas County Visitors Fund, North Omaha Turnback Tax Committee, Nebraska Arts Council, KETV, Revive and main stage sponsor, Veridian Credit Union.
It started as a vision from Barney. He presented the idea for the event to Vicki Quaites-Ferris, Stacy Henry, Deb Bunting, Michael Maroney and the OEDC team. They jumped on board and the first event was planned in just four weeks back in 2011.
Over 70 businesses, organizations, artists and ministries worked together to make the event possible this year.
“Christmas in the Village is a great example of what is possible when we collaborate and each business and organization does their part,” said Barney. “We have been able to create a high quality and well attended event with the help of so many partners. It has also served as a catalyst to show what’s possible here in this historic district.”
The day started with volunteers and businesses working together to place inflatable balloons and characters up and down 24th Street. Business owners swept sidewalks. Volunteers raked leaves. Tents and games were set up early in the morning.
By 10 am, children and families started arriving to receive free gifts from the toy giveaway arranged by 4 Urban and sponsored by UNO.
By 10:30, teams had put Street barricades in place and the event officially started at noon with the Bryant Center’s Condor Drum Corp leading Mr and Mrs Claus down N 24th Street in a horse drawn carriage.
“It was a beautiful sight,” said Vicki Quaites-Ferris, Director of Operations for the Empowerment Network and event manager.
“The streets were lined with families who were excited to see the drum team, elves, and of course, Santa and Mrs. Claus.”
That was just the beginning of a day full of interactive and fun activities. Some have called it a “Winter Wonderland.” People come from all over the region and some as far away as St Louis, Kansas City and Minneapolis rave about the event.
Visitors were treated to free carriage rides sponsored by the Network.
There were face painters in the Fair Deal and families could receive discounts and specials from the local businesses. One of the businesses, Still Poppin, was also celebrating five years in business.
At OEDC, children could wave to Mrs. Claus, receive a free goodie bag and play interactive games.
Tasty food was available on both ends of the event. Smoking Guns and A Taste of New Orleans food trucks were on the street and the Revive Center served customers throughout the day. Between the trucks and Revive those in attendance had a wide range of options.
Some new businesses experienced Christmas in the Village for the very first time. Ital Vital Living which opened this past summer selling smoothies and juices in the former location of the Cooler, hosted a Selfie photo booth and sold their delicious products.
“We had a great turnout and response throughout the day,” said Imani Murry. “24th and Lake is a beautiful place to celebrate the holidays and it was so awesome to see so many kids and families here. We’ve had some great events this fall and this was the largest.”
Just to the North, the Union returned as a participant with a balloon artist, interactive children’s activities and the highly popular Raku pottery.
The largest crowds always gather in Dreamland Park for an awesome holiday concert featuring some of Omaha’s top gospel and jazz artists, including Millicent Crawford, Kathy Tyree, The Arvies, Eric and Doriette Jordan, Chad Stoner and Big Wade.
Pear Tree Performing Arts wasn’t able to perform in 2020 but returned once again to deliver inspiring dance routines in front of a packed audience. The Sacred Heart children’s choir also joined in for the first time and thoroughly enjoyed the event.
Another crowd favorite is the live nativity scene complete with a camel, donkey and other animals. The Empowerment Network partners with Mt. Moriah and Scatter Joy Acres on the attraction that draws great reactions from kids.
There was plenty of hot apple cider and cookies provided by Styles of Evolution.
“We doubled up this year on cider and cookies and we ran out midway through the event there were so many people,” said Don McPherson, owner of Styles.
Kids and families enjoyed all their holiday favorites including hot chocolate, cookies, popcorn, cotton candy and other snacks available from different locations.
The Omaha Police Department handed out candy canes and stickers. The Black Police Officers Association has been involved every year as a sponsor and handing out toys and candy bags in partnership with Revive and Santa. The Omaha Fire Department provided an interactive experience that kids seemed to thoroughly enjoy.
Bridge Church joined in for the first time with some excellent and engaging activities outside on Lake Street.
The Great Plains Black History Museum presented a Tuskegee Airmen exhibit and handed out free candy.
The Omaha Star provided a children’s activity book and sold subscriptions.
Families stopped by the Carver Legacy Center and received some swag and information from the Carver team and American National Bank. American National Bank is a platinum sponsor and has supported Christmas in the Village every year since it started.
One of the other major impacts with Christmas in the Village is the support for local small businesses. Many of them reported record sales during the five hour event.
“We truly appreciate the support from our community” said Valerie Bradford, owner of Divine Nspirations.
“An event like this can do wonders for a small business. We did very well and it’s such a positive experience for families.”
Further to the South, LeFlores New Look Fashions, Get N Go Foods and other businesses also participate and see the economic impact of Christmas in the Village.
Because of the pandemic, precautions were implemented to keep attendees safe. Most activities were held outside and masks were required when guests ventured inside buildings. Hand sanitizer was distributed and available at every location.
Although the group would much rather have had Santa interact directly with the kids all day, he was primarily waving through a window from a specially made office on 24th Street. It still created some awesome moments and memories.
“We want to thank all of our partners, sponsors and volunteers,” said Quaites-Ferris. “This wouldn’t be possible without them.”
Another major bonus was the nearly 300 residents that received their vaccinations through a partnership between the IMA, Mocha Docs, Douglas County Health Department, Mt. Moriah and the Empowerment Network.
“We worked with the county and they brought all three vaccinations and the booster as we requested,” said Pastor Portia Cavitt, president of the Interdenominational Ministerial Alliance and Senior Pastor of Clair Memorial Church.
“I was out talking with the people and encouraging them to come get vaccinated right there on the spot. There was a tremendous response. We want the County to do more of this. Meet the people where they are.”
That was music to the ears of the organizers.
“The Village is a now a place where you can play, eat, shop, sing, worship, enjoy family, get healthy and have a great time throughout the year, not only during the holidays,” said Barney.
“When we created Christmas in the Village 11 years ago, part of the vision was to bring people back to 24th and Lake and to serve as a catalyst for holistic revitalization.”
“The momentum is building. We’ve come a long way, but even greater things are just ahead. 2022 will be the best ever.”
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2021 Photo Gallery
Coming Events
Aaron Johnson, owner of Oasis, nationally-recognized black-owned grocery store to speak at AALC
Aaron Johnson, owner of Oasis Fresh Market in Tulsa, Oklahoma, home to Black Wall Street, to speak at the Empowerment Network’s 12th Annual African-American Leadership Conference on Friday, September 27, 2024.
Johnson will share what it has taken to launch and grow the successful grocery store and more about his entrepreneurial journey.
Tickets available here: 2024 African-American Leadership Conference (aalcomaha.com)
Johnson is blazing new trails as one of the most innovative and successful black-owned grocery stores in the nation.
With the support of City Councilor Vanessa Hall-Harper and Rose Washington, CEO of TEDC, he established Oasis, a fresh food market in North Tulsa after a 14-year drought in an area considered a food desert.
People from across the country are flocking to Oasis to learn more about the model and how it can be replicated in their communities.
Johnson’s leadership style is highly enthusiastic and contagious. The energy in the store is amazing. Plenty of high fives to go around for customers and employees. He has also built a pathway where student employees head to college after high school.
He partners frequently with Charles Harper and Damali Wilson of World Won Development to host large events to connect Oasis customers to services including employment, job training, health and more.
The food selection and quality available in the store make it one of the best in the nation. Always full with fresh fruits and vegetables.
Aaron Johnson
Aaron “AJ” Johnson is the Founder of Oasis Fresh Markets, the first full-service grocery store in North Tulsa’s historically black-neighborhood (once called Black Wall Street) in 14 years.
Growing up in Milwaukee, AJ saw the tremendous differences between resourced and under-resourced communities. After moving to Oklahoma, he learned that residents in North Tulsa neighborhoods have a life expectancy 11 years shorter than those living in other Tulsa communities.
Whether it was the school systems, playgrounds, or even access to grocery stores, many North Tulsa residents had to travel for miles to enjoy the same resources that non-distressed communities have readily available.
AJ also launched a non-profit called The Oasis Projects to provide wrap-around services, including rental and utility assistance, support for single parents, banking, workforce training, and health-related educational classes.
AJ believes the Oasis model provides a blueprint for under-served communities by equipping people for every aspect of a healthy life.
The African-American Leadership Conference which attracts hundreds of leaders will feature keynote, Eric ET Thomas, one of the nation’s top motivators, influencers, and New York Times best-selling author along with dozens of local and national speakers.
Tickets available. 2024 African-American Leadership Conference (aalcomaha.com)
The African-American Leadership Conference is presented by the Empowerment Network of Omaha and features local and national leaders along with allies from every sector.
Tickets available. 2024 African-American Leadership Conference (aalcomaha.com)
For more information on the Empowerment Network, please go to empoweromaha.com
Coming Events
Frank Hayes, Founder of Hayes & Associates to share financial wisdom at AALC
Frank Hayes will share financial principles he has learned during his 40 years of advising clients at the Empowerment Network’s 12th Annual African-American Leadership Conference on Friday, September 27, 2024.
Tickets available here: 2024 African-American Leadership Conference (aalcomaha.com)
Hayes is the founder of one of the oldest and most successful Black-owned businesses in the state of Nebraska. Through his leadership, Hayes had established accounting and consulting offices in several states and has clients across the country.
Frank and his team have assisted thousands of businesses and customers over the years with establishing a solid financial foundation. Through Hayes and Associates, clients have attained success through growth and expansion.
Beyond their day to day work with clients, Frank and his team have dedicated themselves to investing back into the community as volunteers, board members and support for churches, non-profits and small businesses across the community, but especially in North Omaha.
The African-American Leadership Conference which attracts hundreds of leaders will feature keynote, Eric ET Thomas, one of the nation’s top motivators, influencers, and New York Times best-selling author along with dozens of local and national speakers.
Tickets available. 2024 African-American Leadership Conference (aalcomaha.com)
Frank Hayes
Hayes is the owner and President of Hayes & Associates, LLC, a CPA and consulting firm he founded in 1983 in Omaha, Neb. He has more than 40 years of experience in the financial services industry, including previous roles as the Director of the tax department at Grant Thornton CPAs and an internal revenue agent for the Internal Revenue Service.
Hayes earned his bachelor’s degree in Business Administration from Creighton University in Omaha. He also is a graduate of the Small Business Executive Education Program at Clark Atlanta University and the Minority Business Executive Program at Dartmouth College.
Hayes has received numerous honors during his career including induction into the Omaha Business Hall of Fame in 2009. He was recognized by the 100 Black Men of Omaha as one of its Men of Honor in 2013.
He has also received the Nebraska Society of CPA’s Public Service Award; the Otto Swanson Spirit of Service Award, sponsored by the NCCJ; the Distinguished Leadership Award from the Community Leadership Association of America; the Rotary Club of Omaha Free Enterprise Award; and the Western Heritage Museum African American Award for Corporate and Community Leadership.
Hayes currently serves on the Creighton University Board of Trustees as well as the Business Ethics Alliance, Great Plains Black Museum, Kaneko. He is a member of the Board of Directors at Mutual of Omaha Bank and the Companion Life Insurance Company.
The African-American Leadership Conference is presented by the Empowerment Network of Omaha and features local and national leaders along with allies from every sector.
Tickets available. 2024 African-American Leadership Conference (aalcomaha.com)
For more information on the Empowerment Network, please go to empoweromaha.com
Coming Events
Dr. DerNecia Phillips to share secrets to success in Corporate Omaha at AALC
Dr. DerNecia Phillips will share key secrets to achieving success in corporate Omaha during the Empowerment Network’s 12th Annual African-American Leadership Conference on Friday, September 27, 2024.
Tickets available here: 2024 African-American Leadership Conference (aalcomaha.com)
Dr. Phillips is a dynamic keynote speaker with innovative approaches for developing and maintaining strong, productive organizations. Her presentations have received rave reviews.
She is an experienced consultant with a demonstrated history of working in the education management and leadership development industries. Phillips is highly skilled in communication, presentations, public speaking, project management, and strategy.
She is also known as a strong business development professional working with both small businesses and large organizations. A champion of education, Phillips secured her Doctor of Education – EdD focused in Educational Leadership and Administration from University of Nebraska at Omaha.
The African-American Leadership Conference which attracts hundreds of leaders will feature keynote, Eric ET Thomas, one of the nation’s top motivators, influencers, and New York Times best-selling author along with dozens of local and national speakers.
Tickets available. 2024 African-American Leadership Conference (aalcomaha.com)
Photo Credit: UNO, Ryan Solderin
Dr. DerNecia Phillips
Dr. DérNecia Phillips is a professional educator, activist, strategist, poet, and consultant who prides herself on being a champion for both education and her community.
She has 20 years of experience as a public and non-public school educator with service in roles from teacher to principal-to-principal coach. She holds advanced degrees from Creighton University and the University of Nebraska at Omaha, where she received her doctorate in Educational Leadership.
Dr. Phillips leveraged her expertise to found DAL Education & Care Solutions, a consulting company providing coaching, leadership development, speaking services, and training to foster personal, school, and workplace thriving. She is a strong advocate for women’s empowerment, mentoring at all levels, education, equity, and community building—as evidenced by her recent leadership founding Identity Preparatory Academy, a girl’s middle school in North Omaha.
Dr. Phillips serves as a proud LeadDiversity alumna, member of the 2023 Class 46 of Leadership Omaha, and a 2023 Phi Delta Kappa International Emerging Leader in Education working alongside the other ten selected members to address national issues in education.
Her personal mission is to Nurture. Challenge. Inspire. those she encounters in order to affect positive change for our children and those who serve them. She is a woman of faith, a proud wife and mother, and enjoys reading, writing, mentoring, and spending time with her family, friends, and mentees.
The African-American Leadership Conference is presented by the Empowerment Network of Omaha and features local and national leaders along with allies from every sector.
Tickets available. 2024 African-American Leadership Conference (aalcomaha.com)
For more information on the Empowerment Network, please go to empoweromaha.com