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Branding Leaders Deliver Powerful Messages at Black Business Summit

Revive Black Business Summit

Saturday, March 25, 2023 at the Revive Center Omaha

Black entrepreneurs, business owners and support organizations gathered together at the Revive Black Business Summit for a powerful, inspiring and action filled morning of networking, business exchange and sharing insights regarding Branding, Marketing and Resources.

Attendees raved about the experience as national and global branding experts shared their wisdom and experience on delivering on the promise.

George Fraser, CEO and Founder

FraserNet and PowerNetworking Conference

Dr. Fraser jump started the morning with a powerful introduction to branding.  Fraser has worked with Fortune 500 companies and traveled the world teaching about branding, marketing and building strong black communities.  A Black Business Hall of Fame member, Fraser talked about the challenges and opportunities facing Black Businesses nationally.

“The pandemic has forced hundreds of thousands of Black businesses to close, yet there are opportunities for those who are remarkable,” said Fraser.  “Being good is not enough, we must be remarkable and excellent.”

Fraser also emphasized that a brand is a promise.  “We need to find joy in what we do, be comfortable failing our way to success and have faith in the things we do.”

“Are you a brand or a logo,” said Fraser.  “What is your promise and are you delivering on that promise?”

Fraser and his team are preparing for the 22nd annual PowerNetworking Conference which will be held August 2nd – 5th in Houston, Texas, rated by Forbes Magazine as the best conference in the nation for Black-owned businesses.

Devin Owens, Founder

Less the Agency

Devin Owens was then passed the baton and took the group further down the path of branding and marketing.  She began by reflecting on her own personal journey towards simplification and thus the launch of her business, Less the Agency.

She has worked with over 65 global clients and some of Omaha’s most recognizable Black-owned businesses and organizations, I Be Black Girl, the ACLU of Nebraska, STATUS Luxury Goods, Best Burger and others.

She pointed to the importance of brand consistency, voice, compass, promise and the connection between what we say and what we actually do.

One of the key messages was verbal identity:  “An integrated system of words and messaging that differentiate your brand and make it recognizable across channels and touch points.”

 

 

Monique Farmer, CEO and Founder

Avant Solutions

Farmer has won national awards for her innovative leadership with branding, communications and PR.  She has vast experience with corporate, public sector and small business marketing, communications and branding campaigns.

Farmer reminded the audience that in addition to our business brand, we also have a personal brand.

“What do people say when you are not in the room,” said Farmer.  “That is your personal brand.  What are you known for?”

Farmer walked the participants through some key components of branding:

  • Brand reputation
  • Experience
  • Research
  • Visual representation
  • Embedding the story
  • Brand promise

Farmer is also a college professor for the University of Texas at Austin and has a compelling and engaging style of presenting.

 

Teddy Young, Co-Founder

Stable Gray

Young is the Co-Founder of Stable Gray with his business partner, CharDale Barnes.  Young is known for his creative and industry leading approach to branding focused on understanding the emotional connections and problem-solving approach to business.

Stable Gray was named Small Business of the Year by the Greater Omaha Chamber and recently opened a second location in the heart of the historic 24th and Lake District.

Young brought a fresh approach by introducing the attendees to the importance of the emotional connections to brands.

“What does life look like when customers experience your product?”

To become better at branding and marketing, Young said business must understand how customers feel.  What are their pain points?  What do they want?  What is the customer’s problem that you can help solve?

“How does your business help solve that problem and how does it leave the customer feeling?”

Farmer and Young tagged team and provided a list of questions for businesses to answer in order to conduct a meaningful audit of the brand.

The summit ended with a panel presenting local resources, funding and opportunities available through the Grow Nebraska Women’s Business Center, Small Business Administration, Nebraska Enterprise Fund and the Carver Legacy Center in partnership with American National Bank.  Click here for more information on these resources and funding opportunities.

Resource Panel:  Ernest White, Carver Legacy Center Ambassador and Vice-President for American National Bank; Jim Reiff, Executive Director with Nebraska Enterprise Fund; April Hibbler, Small Business Administration; and Eden Butler, Grow Nebraska Women’s Business Center.

Mark Your Calendar.  The next Revive Black Business Summit will be Saturday, April 22, 2023!

Click here for more information.

 

 

PHOTO GALLERY:

 

Mark Your Calendar.  The next Revive Black Business Summit will be Saturday, April 22, 2023!

Click here for more information.

 

Community Features

2024 Revive Omaha Black Business Guide

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Community Features

New cohorts prepare to launch…Leadership, Fund Development, Wealth Building & Career Advancement

OMAHA, Neb.

Great News!  After announcing four cohorts late last year, the Empowerment Network decided to delay the launch of the initiatives as they ran into the holiday season, received formal notice of their award of $10 million through the North and South Omaha Recovery Plan and continued the national collaboration with their partner cities introduced at last year’s African-American Leadership Summit.

The Network is now prepared to move forward with the four capacity-building cohort opportunities and their national strategic partners and advisors will be in Omaha for the Rebuilding the Village Conference.

Keys to Fund Development to Make Your Vision a Reality & Intro to Cohort

Anna Barber, fundraising expert that has helped to raise hundreds of millions of dollars including for the Smithsonian’s National Black History Museum in Washington D.C., will lead a six-month cohort on Fund Development:  building a donor base to make your vision a reality.

Barber will share insights gained through her work with major universities, the Museum, Obama Foundation and other national clients.  Participants will develop a comprehensive step by step plan to build and maintain a strong, diversified donor base.  In this session, Barber will provide an overview of key elements to fundraising success and share an overview of the upcoming fund development cohort.

 

Collaborative, Transformation Leadership and Powerful Storytelling & Intro to Cohort

Suzan Hart, one of world’s top storytellers and presenters, will launch a Collaborative Leadership and Storytelling cohort:  Maximize Opportunities with the Power of Your Story.

Participants will learn more about the transformational power of collaboration and enhance their presentation skills by defining purpose, understanding their value, and releasing the power of their story.  In this session, Hart will share key concepts to help you develop a mindset to maximize your leadership opportunities and provide an overview of the new cohort.

 

Advancing Your Career with Key Principles from Redefine the Game & Intro to Cohort

Dr. Jefferey Robinson of BCT Partners will return to Omaha to help launch the 5th Cohort of the Redefine the Game Institute, an innovative career advancement and leadership development program. Over 150 have participated with most receiving promotions and increased compensation, expanded career opportunities or leadership positions within new organizations.

In this session, Dr. Robinson will guide you towards growing and making the most of your network and provide an overview of the next RTG cohort. You will also hear from RTG Alumni regarding their own path career paths and stepping into impactful leadership roles.

 

Understanding Your Wealth Building Code and Developing Your Plan & Intro to Cohort

Dr. Pamela Jolly a nationally recognized wealth-building strategist returns to launch the third cohort of the Legacy Wealth Initiative.  Graduates of Legacy Wealth have developed wealth plans, saved thousands of dollars, become homeowners, launched and purchased businesses, invested individually and collectively and made contributions to their community.  Dr. Jolly will review the key elements to develop and implement your own wealth building plan and provide an overview of the upcoming Legacy Wealth Cohort.

Register for the 17th Annual Rebuilding the Village Conference and come join us for the introduction of the new cohorts.  Learn More and Register here

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Community Features

Dream Big! Eric Thomas coming to Omaha June 7th

OMAHA, Neb. –  On June 7, the Empowerment Network will take over CHI Health Center Omaha & Hilton Omaha Downtown for the 17th Annual Rebuilding the Village Conference and Luncheon. This year’s event also features the highly anticipated Revive Omaha Black Business Expo, highlighting the importance of supporting and empowering black-owned businesses in the community. The conference kicks off at 8:00 am.

Big Dreams and Collective Visions!  The luncheon will feature an energizing session from keynote speaker from New York Times best-selling author, educator, motivational guru and international business phenomenon, Eric Thomas, Ph.D.

As an inspirational speaker, Thomas has made a successful career working with and coaching Fortune 500 companies, top athletes, students and audiences around the world. A visionary, Thomas helps others walk in their purpose. Through a thorough examination and application of these same principles, his conference attendees continue to maximize their successes both in the workplace and at home. As a husband, father and philanthropist, Thomas aims to improve the lives of others through self-empowerment, self-assessment and consistent execution.

The Rebuilding the Village Conference and Luncheon has long been recognized as a premier gathering for community leaders, activists, entrepreneurs and stakeholders to come together to address key issues facing underserved communities. With a focus on career advancement, leadership development, DEI, wealth building, entrepreneurship, community building and more, the conference aims to foster collaboration and drive positive change in Omaha and beyond.

“The Rebuild the Village Conference and Revive Omaha Black Business Expo continues to evolve,” said Willie Barney, CEO and founder of the Empowerment Network. “Through this year’s event, we are focusing on the best ways to build economic strength and equity, support business owners, encourage homeownership, and invest in economic development and revitalization. Our community wants to be a part of the development of our city. Our Conference and Black Business Expo will equip attendees with the tools needed to thrive.”

Dream Big video from Eric Thomas

Central to this year’s event is the Revive Omaha Black Business Expo, a dynamic showcase of black-owned businesses from across the region. Attendees will have the chance to network with entrepreneurs, learn about innovative products and services, and support the local economy.

Backed by the Obama Foundation’s My Brother’s Keeper Alliance, the Empowerment Network works to build a safer environment for all residents by increasing educational and career success and reducing violent crime. The My Brother’s Keeper Alliance leads a cross-sector national call-to-action focused on building safe and supportive communities for boys and young men of color where they feel valued and have clear pathways to opportunity.

In 2023, the Rebuild the Village Conference attracted more than 1,100 attendees. Of those attendees, nearly 40 percent were students. With the help of last year’s keynote speaker, businessman, NBA legend and philanthropist Erving “Magic” Johnson, Rebuild the Village was able to raise $90,000 during an unexpected auction at the end of Johnson’s speech. Last year’s event also drew in leaders from across the nation, including key cities like Atlanta, Ga., Chicago, Ill., Denver, Co., Kansas City,  Mo., New Orleans, La. and Tulsa, Okla.

In addition to the Black Business Expo, the conference will feature keynote speeches, panel discussions, workshops, and interactive sessions led by industry experts and community leaders. To learn more about the event, including ticket prices and sponsorship opportunities, please visit https://www.rtvomaha.com/. Registration closes Monday, June 3.

 

About the Empowerment Network

The Empowerment Network is a nonprofit organization committed to advancing economic, social and civic progress within Omaha’s African American community, North Omaha and the region. Through collaborative efforts and innovative initiatives, the Empowerment Network strives to create opportunities for empowerment and transformation in every zip code and neighborhood in the City of Omaha and other national communities.

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