One of the direct and measurable outcomes from Christmas in the Village at 24th and Lake is the involvement and engagement of black businesses, artists and creatives.
Between the businesses located in the district and the vendors, food trucks, artists, musicians, contractors and service providers that take part, over 60 Black businesses generate income by being part of Christmas in the Village.
“It’s a great example of keeping money circulating in the community,” said Willie Barney, president of the Empowerment Network and owner of several businesses with his wife, Yolanda.
Many businesses have reported in the past that the event represents their highest day of sales for the year.
The sales were not as high this year, but even with the cold weather, thousands were in attendance at the 12th Annual Christmas in the Village at 24th and Lake. History shows that many of the visitors will come back once they realize the stores and businesses are in the community.
The Empowerment Network’s Holiday Boutique was held in a heated Big Tent on the northeast corner of 24th and Lake. It housed 20 businesses in a new setting that presented some challenges with the weather but served the need when the normal venue was not available.
“Most of the businesses did well and some sold out or nearly sold out of their merchandise,” said Aisha Conner, manager of the Village Empowerment Center and coordinator of the Boutique.
Styles of Evolution, Ital Vital Living, Revive Center, Omaha Star, Carver Legacy Center, 95.7 The Boss Radio Station and others located in the Village also benefit by creating awareness of their products and services and generating sales.
“We had a really great day of sales,” said Imani Murray, co-owner of Ital Vital Living. “We had over 400 come to our store.”
Eight additional businesses are located at the Fair Deal Marketplace. The innovative small business center made of shipping containers is now full including three new businesses that are currently undergoing grand openings.
Locally owned food trucks including SoCo Cafe, Boiling Claws, Haven Express Omaha and Smokin’ Guns served up wings, BBQ, seafood, soul foods and other tasty dishes.
“We had a good day,” said Devaute Nunn, co-owner of Haven Express. “We really appreciate the Empowerment Network creating this opportunity for us.”
Creatives, artists, musicians and sound engineers also benefit from Christmas in the Village through the Holiday Concert in Dreamland Park.
This year included another impressive line-up with the following artists: Big Wade and musicians, Gus McNair, The Arvies, Jarron Taylor, Millicent Crawford, Kathy Tyree and Eric and Doriette Jordan.
The artists receive honorariums for their dedication of time and using their gifts to provide beautiful holiday music for the event.
“The Holiday Concert has always been a major part of the event,” said Barney. “Not only is there amazing music, singing and dancing, we want to provide this platform for the artists and make sure they are compensated for their time and using their gifts.”
Dozens of other contractors, entrepreneurs and businesses ranging from photography, videography, branding, security, marketing, design, print media, radio and other industries are paid for their services as part of the event.
While the primary focus is bringing kids and families together for a cultural celebration and holiday tradition, creating opportunities for businesses to generate income, create jobs and recycle money in the community are also important goals.
Comments from some of the Holiday Boutique Vendors:
Dawawn
Owner, It’s Not a Game Apparel
One of the best and most successful events I have attended in a while. I will definitely will be there next year. Thanks for the opportunity.
Sarah
Owner of Kreative Ways
The event gave a great opportunity for my business to be highlighted and show the community that Kreative Ways exist. Everyone that came to the table loved it and I ran out of business card. Gave out 250 to people.
I was able to connect with all customers, first time customers that patronized me four years ago when I started and also met new ones that loved my products.
Rehab Luka
Owner of Yass Beautiful
The Holiday Boutique was amazing. This is a great way to get exposure for my local business. I was so grateful to be there because I didn’t know how to get myself out there for the community to know about my business. I want to thank you so much for doing this for the community.
Ida Causevic
Owner of Moss Lady
I feel it was great exposure…All and all it was definitely worth it.